The business signs Fort Worth companies rely on are assets in many ways. Sure, you use them to communicate your marketing and branding messages, make wayfinding a snap and reel in the foot traffic. In addition, these signage products also function as assets under the tax code, which may be depreciated and used as a tax expense.
Since every company’s tax situation is different, make sure to talk to your tax professional about this! With the end of the corporate tax year fast approaching, now is a great time to invest in new or refurbished markers. What are your options?
Building Signs
Your building signs start the conversation with the consumer. Lightbox cabinets, channel letters and dimensional letters are just a few examples. When your signage has been on the façade for longer than recommended, it is time to replace it with a sleek new model. This is particularly important when the rest of the neighborhood’s commercial enterprises have switched exterior signage and your building is the lone holdout. Even if the sign is still in overall good condition, spend your money now to refurbish it with a fresh coat of paint or a new vinyl overlay.
Exterior Wayfinding Signage
How do your customers or clients find their ways around your property? How do delivery drivers know where to park, where to submit their paperwork and whom to check in with? Streamlining the process of wayfinding reduces confusion, saves time and minimizes frustration of consumers who get lost on your property. Naturally, your signage needs vary by the size of your property.
For companies taking up multiple properties in a business park, this type of signage is far more important than for retailers with one store and a parking lot. Yet even there it is possible to get confused. Whether you operate a medical complex, an educational facility campus, a manufacturing plant or a retail business, having the right wayfinding markers in place is a must.
Post and panel signs, routed shingles, wall-mounted vinyl-clad aluminum panels and even wall graphics depicting arrows are just some of the options that are open to you. We recommend having our site surveyors come out and take an inventory of what you have, what is in good repair, which signage elements need refurbishing and where additional signage could make a big difference to the consumer who visits you.
Vehicle Wraps and Graphics Fort Worth Consumers Notice
You already know that mobile advertising has the power to make a huge difference in the way that consumers view your company. Yet did you know that every once in a while it is good to replace a wrap or graphics package and replace it with something new? Fleet owners already know that working with two or more different design packages heightens brand awareness and name recognition. You have the opportunity to do the same thing by shaking up your look when the vinyl wrap material needs to be replaced.
Call the professionals at Cowtown Graphics & Signs today to find out more about the visual branding solutions that you could use to refresh your signage before the end of the tax year.
