Employees are leaving companies at a rate that is higher than ever seen before and replacing them is becoming increasingly difficult. Employee retention and recruiting is one of the largest problems that...

Do you need to use graphics to make a splash in a new market? Do you want to make drivers slow down to take a second look at your familiar location?  Then...

The cowboy humorist Will Rogers is credited with the very true observation: you never get a second chance to make a good first impression. We’ve all had that thought just before a...

One of the hottest trends in Fort Worth real estate is the mixed-use development or urban village, a high-density combination of apartments, offices and storefronts which attract new residents to a stylish,...

The surest way to establish a connection with your customer is through expressions of local culture. On the shores of Tampa Bay, football fans dress like pirates and cheer for their “Buccaneers”,...

If you’re competing in the Fortune 500 (or planning to, one day soon), it’s important to be aware of the special visual branding requirements that make these companies different from other businesses....

An effective visual branding strategy differentiates your business, while making an emotional connection with your target customers. There are many ways to use graphics to differentiate -- but the only way to...

Channel letters are among the most powerful graphic tools for visual branding. Whether on a monument sign or a building exterior, channel letters are flexible enough to display virtually any graphic message…...

“It is so fine, and yet so terrible to stand in front of a blank canvas.” – Paul Cezanne As any artist can tell you, a blank wall is an invitation to...

“You never get a second chance to make a first impression.” – Will Rogers We’ve all heard that one, and how true it is when a new customer walks into your place...