What is the one truly mobile part of your business? The answer is simple: the vehicle that is associated with it. This vehicle – whether a delivery van, work truck or courtesy shuttle – is driven all across town. When you use it as a mobile advertising tool, it helps to generate interest even in parts of town that are farther away from your business location. Have you given some thought to making good use of your outdoor advertising media? At Cowtown Graphics & Signs, we get more and more requests to turn previously nondescript vehicles into lean, mean marketing machines.
How Can Mobile Advertising Benefit My Business in Fort Worth?
Rather than waiting for your target audience to find you, you need to go out and actively search for the folks who would be most likely to buy from you or hire your services. For example, if your product appeals mostly to families with children, it would make sense to take your mobile marketing message to areas where families with children are located.
These spots include parks, playgrounds and popular after-school eateries. When you drive by these areas, your advertising is seen. Whether you generate a need or offer a solution to a problem, your audience is watching. Do not be surprised when you suddenly have more customers or clients coming in – sometimes from as far away as across town.
The 5-Step Guide to Mobile Advertising for Fort Worth
To make it easier for our business customers, we have put together a guide to help you get the most out of your mobile advertising.
Vehicle vinyl lettering is a great way to generate name recognition. When your name is becoming known among consumers, they are far more like to do business with you. The buzz you create, and the name recognition, quickly turn you into a trusted supplier of products or services.
2. Spot Graphics
Pictures tell more than a thousand words. Before you even identify your plumbing business, the pictures talk about your niche. Use this easy recognition to your advantage. A logo quickly becomes a trusted visual for consumers in search of your services or products.
Do not be afraid to advertise a seasonal special with your delivery van, truck or shuttle. In fact, seasonal advertising has a longstanding tradition of making your name more memorable than a message that never changes.
4. Size Matters
While bigger is usually considered better, your message must be in harmony with the proportions of your vehicle. We typically ask our business customers to bring their vehicles to us and then adapt the message sizing to the make and model of the automobile.
5. Continuing Presence
In the advertising lingo, the continuing presence of a company is defined by the marketing messages that shoppers see over and over. The same message quickly becomes a familiar presence and brands the company as well as its products. If you can think of a company’s slogan, tag line or logo image, then this business has succeeded in becoming a continuing presence in your mind. With mobile advertising, you have the option of greatly enhancing your continuing presence with your target demographic.
Call us today for more information and to get started with the ideal mobile advertising package.