Whether you are an attorney or a physician, an accountant, or the manager of a court building, hospital complex, or tax office, you know that there are signage needs unique to your profession. Interior and exterior signs that work for retailers and restaurateurs do not usually work well in these settings. For this reason, Cowtown Graphics & Signs has devised highly specialized visual branding solutions that suit your niche and help with individualized branding needs.
It begins with your lobby sign, which sets the tone for the client’s experience. The quality of this sign is tied directly to the air of competence you seek to exude. Dimensional letters are a favorite for members of the legal and medical professions. Accountants, too, prefer this type of signage.
Materials tend to be upscale. Examples include metals such as gold alloys, polished silver or brushed aluminum, bronze, and copper. The signs you choose to identify the areas accessible to clients should mimic the material of your lobby sign. Whether you are identifying a conference room, exam, or waiting area, tie the office’s interior design together using harmonizing materials for the signage that is perceptible to visitors.
Large buildings need wayfinding signage. Always mount a directory when feasible. Displaying a professional’s name with the office number helps clients find their way through a maze of offices on numerous floors. If you embrace a more high-tech appearance, consider a signage setup that allows for interactive systems or individual stations.
Is your office easy to find? How difficult is it to locate the entrance to your parking lot or garage? Monument signs display the name of your office and can also list the individual tenant names as well. For legal, accounting, or medical offices, stucco-coated aluminum, masonry, and sandblasted signs are a great fit. Place them near the parking lot entrance or the front of your building for the best visibility and direction.
Repeat your business’s name on the exterior of your building. Channel letter signs are the most popular choice for accounting, legal, and medical organizations. If your building façade is already professionally lit for a dramatic display of light and shadows, a non-illuminated sign will fit your needs. Otherwise, a lit sign is highly recommended. This is particularly true if your office operates past regular business hours. For medical clinics with a 24-hour schedule, an illuminated sign is an absolute necessity.