You have heard it said that you brand your Fort Worth business with signage. The non-descript commercial entryway does not invite passersby to stop in. It also does precious little to help motorists to find their way to the right place. One step up from the non-descript storefront is the one that features a handmade sign in the window. Usually, these markers are difficult to decipher and may not actually assist with wayfinding, branding and marketing at all. In fact, they may be turnoffs to the consumer in search for your company. What are the other advantages of business signs Fort Worth companies can commission from their local signage maker?
The downfall of most handmade signs is the clutter of information and small print that makes the message almost impossible to read from just a few feet away. A professionally designed and manufactured sign will have an attractive layout that ensures proper spacing and sizing of the lettering. This ensures that the clutter is omitted and only the must-know information is displayed at a size that is appropriate for the location.
The channel letter sign that you commission for installation above your entryway is less expensive than the billboard that you rent for a month at the busy downtown intersection. In addition, even if the billboard generates you a respectable number of leads, they may not result in sales when consumers are surprised to find a rather non-descript storefront. You see, today’s shopper is conditioned to expect to find professionals signage at the stores and service providers they visit. The Small Business Administration goes so far as to call business signage “your introduction and handshake with those passing by.”
By pairing the name of your business with its logo, you generate name recognition. The more often this pairing is visible around town, the more successful you are with this process. This is why the professionals at Cowtown Graphics & Signs usually suggest the replication of your sign on posters, vehicle vinyl wraps and a variety of markers inside your store. You have heard it said that “repetition is the mother of all learning.” This applies to teaching children in school as well as to generating name recognition.
Your rented billboard will soon display another company’s ads. Newspaper advertisements are here today and gone tomorrow. Your business sign, on the other hand, is long-lasting and consistently markets and brands your business. Depending on the material that you select, the mounting location and the local weather patterns, you should get a decade or more out of your signage. Remember also that the sign is there day and night and – when you choose a lit marker – also markets around the clock.
There you have it. In addition to providing directional help and leading consumers to your doorstep, business signs portray your brand, market your company and begin the dialog between you and the consumers. You cannot afford to be without one of these important markers! Talk to our friendly professionals today to get your order started.