Do you have a fleet of company cars? Do you use a work truck to visit clients when you do electrical work, plumbing or landscaping at their homes? Do you drive a personal vehicle while at work? Are you an entrepreneur with a business and a vehicle? If you can answer any of these questions in the affirmative, you are missing out when your automobile does not prominently display your company’s logo. There are five compelling reasons that explain why this is the case.
1. Branding
The process of branding does not take place overnight. Instead, it is a long-term approach to marketing. When you consistently expose consumers to your company’s name and logo, they become memorable. Should the consumer notice your ad during the next neighborhood marketing campaign, he is much more likely to recognize your business and perhaps take a look at what you have to offer. Moreover, branding also refers to the connection between a business niche and an image. Make sure that consumers know what you do!
2. Markets 24/7, 365 Days a Year
Your newspaper advertisement lasts for about a day. Then, the paper gets recycled. Unless the would-be customer clips your ad and saves it for later, your advertising campaign has ended with the paper’s shelf life. A vehicle decal displaying your company’s logo lasts for at least five years. When you keep it on your car, it continues to market your business around the clock, rain or shine, on holidays and on weekdays. This is the kind of advertisement exposure that you cannot afford to overlook.
3. Reaches Locals
Advertising in a national magazine is nice, but if you own a local business, you are paying to reach an audience that is as least partially out of your target area. The logo graphic on your vehicle is as local as you and your business. Your drive around your neighborhood – which is probably served by your company – and also on the streets around your company’s location. If you are an entrepreneur who is actively involved in the neighborhood marketing of the company, you will go to where your target consumer demographic lives or works. In short, your vehicle decal reaches locals and therefore those served by your business.
4. Builds Consumer Trust
Seeing the company’s logo on your car increases the company’s name recognition. Subconsciously, this name recognition gradually leads to an increase in consumer trust. After all, when would-be customers can recall seeing your company’s name on a vehicle for months or years, they tend to trust in the longevity of your business.
5. Cheaper than Newspaper, Radio, TV Ads
Keeping your logo on company vehicles in Fort Worth is less expensive than paying for air time on the radio or television. In addition to having the message end as soon as the jingle fades out, air time is also exceedingly more expensive than putting a decal on your vehicle. Can you really afford to spend your advertising budget only on newspaper or radio ads but not on the highly effective logo decal for the vehicle?
Talk to our experienced logo professionals today. Find out how we can place the logo on your vehicle for maximum effectiveness.