Do you have a smaller fleet of delivery vans, work trucks or other vehicles that are instrumental in your daily business? Did you know that even as few as three to five treated vehicles can have a huge impact on your consumer base in and around Fort Worth? The fleet vehicle graphics Fort Worth pedestrians and motorists see greatly impacts their buying decisions. When you generate name awareness and brand recognition with your vehicles, there is a good chance that your call volume will go up.
Who Benefits from Small Fleet Mobile Advertising?
When you run any kind of contracting business – heating and air conditioning work, window installations or roofing – the graphics tell neighbors who is doing the work. When residents look for contractors, they usually contact someone whose name they are familiar with. When they remember you from doing the job next door, and perhaps have also seen another one of your vehicles driving in the neighborhood, they are far more likely to contact you. Other professionals who benefit from this form of advertising are franchisees, local retailers, service providers and shuttle operators.
Varieties of Fleet Graphics
Perhaps the most common fleet graphics Fort Worth companies choose include their logos. Next to your business’ name, the logo is a crucial aspect of encouraging name and brand recognition. Other options include social media icons and high-resolution digital pictures of your products or services. For example, some electrical contractors have had great success by using realistic depictions of thunderclouds and lightning strikes. Adding lettering to the mix lets you educate consumers after their eyes have been attracted by the graphics.
What Makes Mobile Fleet Advertising Work?
When you consider that a billboard is stationary and pretty much relies on a steady stream of target audience members driving past it, it gets clear that this marketing solution is a hit-or-miss proposition. When you choose mobile advertising in the form of fleet vehicle graphics instead, you actually go into the neighborhoods where your target audiences live and work. You address them directly. This is of particular importance when you are targeting a particular neighborhood with a direct mail campaign or an email marketing blast. The ability to target your consumer base in this manner is a great advantage to current and future ad campaigns.
Ready to Brand Your Fleet?
Call the fleet vehicle graphics experts at Cowtown Graphics & Signs. We appreciate the opportunity to look at the vehicles in question and take measurements. Since each graphics treatment is customized to fit the make and model of the car you have selected, be assured that seams fit together perfectly and the resulting look is visually enticing as well as eye-grabbing. Even if your fleet consists of different types of vehicles, we can adapt the graphics package to the look of each one. Since the colors will be identical, the vehicles already brand with their help – even if some vehicles are passenger cars while others are box trucks. Call us today for more information on this and other signage products.