Branding is a tricky undertaking. In simplest terms, your business name and logo display combination helps consumers to identify your product or service. Yet it goes a bit deeper than this. Branding is also the process of creating a non-tangible feeling, impression or – for lack of a better word – vibe in the mind of the consumer and in the atmosphere of your office space that bespeaks the qualities for which your company stands. Examples include impressions of trustworthiness, superior ability and genuine caring. Your office setup and your choice of signage have a huge impact on your branding efforts.
The Reception Area
Lobby signs for Fort Worth businesses must be in tune with a company’s niche while fulfilling their branding obligations. In addition, this type of marker must be an almost organic extension of the interior design of the reception area. Is it possible to make all of this happen? Yes, it is!
A skilled signage maker will know to do a site survey before suggesting materials. After the survey, it is possible to suggest metal laminate to bring out longevity, stainless steel to project cutting edge ability and acrylics to underscore artistic but also innovative mindsets. Combinations of materials are also popular choices to create a message.
Getting the Interior Windows Involved
The lobby sign is usually placed on the focal wall of the reception area. Yet what do you do about the glass walls in the office? Do they remain blank? Could they assist with branding? In fact, interior glass space is a perfect branding opportunity by continuing on the conversation that the reception area marker has begun.
- Hallway windows. Usually, the hallways are too narrow to add posters or framed art. So, why not opt for graphics instead? Window graphics for Fort Worth companies could include a history of the company in the form of a timeline that spans the entire length of an interior window.
- Conference room. The conference room windows are ideal for murals that underscore the company’s vision in an artistic manner.
- Employee areas. The break room as well as the copy center can be turned into motivational respites. Display your company’s motto so the signage encourages the branding for the employees, who are then charged with supporting the branding efforts with respect to the general public.
Tie It Together with Suite Signs
None of these design elements can effectively stand alone. This is where you can make a big difference with suite signs. In Fort Worth, these markers are known for carrying ADA-approved messages that are functional and utilitarian in nature. That said, there is no reason why the branding cannot continue there, too. Choose signage materials that mimic those you picked for the lobby marker. Incorporate these suite signs onto glass. In short, help the signs to do their jobs and become part of your branding effort.
If this sounds like a tall order, just give the friendly folks at Cowtown Graphics & Signs a call. We gladly work with you to devise a branding signage scheme from scratch or revamp what you already have.