Whom do you call when you need tenant finish-out projects or flooring work done? The answer is simple: CMP Commercial Construction. Located at 3321 South Jones, this business is service-disabled veteran owned. In business for more than two decades, the company combines expert craftsmanship with uncompromising customer service. When it came time to increase CMP’s brand recognition in and around its service area, the company’s management team contacted Cowtown Graphics & Signs for assistance.
Mobile Advertising Turns Heads
Contractor truck graphics for Fort Worth construction companies make sense. They advertise your business where it actually takes place. Rather than a stationary billboard or building sign, this type of marketing message goes to where your clients live and work. Show the neighbors who is doing the work at the home or facility. By displaying your logo, company name and a quick niche explanation if needed, you generate name recognition and heighten brand awareness.
CMP Commercial Construction commissioned us to do just that for its work truck. We added graphics and lettering to the sides of the vehicle, which makes the truck now stand out when parked at a jobsite. Passersby, motorists and those working or living near the jobsite learn about the company and have the opportunity to further investigate the business for their own needs.
What Could Your Graphics Display Look Like?
There is no one-size-fits-all approach to the design and installation of vehicle graphics.
- Lettering. Rely on the lettering to display your company’s name, contact information, website address and perhaps also a brief niche explanation. The latter is particularly important when your name and logo do not immediately give away what type of business you are in.
- Graphics. The display of graphics underscores the message of your lettering. Graphics also allow us to display your logo on the vehicle. They have the power to grab the eye, which then also takes in your marketing message spelled out with the words. Some of our most successful construction company clients ask for a combination of the two.
- Window coverings. Although optional, it does not hurt to install a perforated imprinted vinyl window covering to the rear windows. It still allows you to look outside but presents onlookers with a marketing message continuation. When you use a van, the vinyl display obstructs the view of the interior a bit, which hides the mess your tools might make.
- Specialty icons. Are you active on social media? Boost your brand there by encouraging prospective customers or clients to connect with you there. A social media icon is easy to incorporate into a lettering and graphics package. Another great icon to consider is the QR (quick response) code that brings visitors to a specialty page of your website.
When you are ready to explore what contractor vehicle graphics in Fort Worth could do for your business, call our professionals. We look forward to sitting down during a consultation, looking over the artwork you already have and preparing sketches that display your graphics and information on the sides or the back of your vehicle.
