What can your business do with vinyl window graphics? Fort Worth business owners know that their storefront windows are excellent marketing surfaces. Yet sometimes, it can be difficult to come up with a display that takes into consideration the niche of the business, the product’s look and the target audience. The experts at Cowtown Graphics & Signs have talked to our most successful clients and come up with a list of four ways to use window vinyl graphics to your best advantage.
1. Advertise Product Images with Vinyl Window Graphics
Your guests love the breakfast specials you offer every morning. Then again, maybe they are fans of your bar fare that tops the nibbles offered by other restaurants or bars. Whatever the product that sells the most and garners the widest praise might be, it deserves to be highlighted on your windowpanes. To advertise product images in this manner, you only need an expert in the field to take digital images of perfectly created dishes.
We can then print these images with our high-resolution printing equipment. By transferring them onto long-lasting window vinyl, you present passersby with images of the dishes that they might have read about on Yelp, FourSquare or even TravelAdvisor. In fact, some of our clients had excellent success by displaying the very dishes talked about on those rating sites.
2. Hide Unsightly Construction Work (but let consumers know who and what are coming)
Before you throw open the doors to your storefront, it pays to let consumers at large know that you are coming. Of course, nobody really has a lot of interest in peeking inside a large window only to see ladders, wallpaper, paint buckets and the mess associated with an active construction crew. This is where a window perf is the ideal product.
It covers the entire height and width of your window with a graphic. At the same time, it allows light to enter the storefront and lets those working inside look out. The consumer on the outside takes in your company’s name, its logo and niche-specific information that starts marketing and branding your business before you even open.
3. Advertise Special Sales
Whether it is spring with its various holidays and special events, back-to-school shopping in late summer or time for the winter holiday shopping season, you cannot go wrong with using window graphics to advertise special sales. Graphics that depict the products, large letters that spell out the deals and colorful decorative displays are just some of the options you have at this time. Talk to our graphics experts to design a unique window display that communicates your take on these special sales.
4. Thank Your Customers
A little bit of appreciation goes a long way. We did some work for a car dealership not too long ago that took the opportunity to announce its “Customer Appreciation” event. This is a great time for giveaways, an opportunity to introduce consumers to the latest products that you offer and a chance to educate current and future shoppers about the advantages of your products. Since you can hold customer appreciation events at any time during the year, these are the types of window graphics that you want to display when you are in between seasonal sales or specialty product promotions.
Call us today to get more information on unique ideas for vinyl window graphics in Fort Worth.
