The Lincoln Square shops are advantageously located in the Arlington Entertainment District. During football season, the area routinely enjoys heavy foot traffic from sports fans who are ready to catch the stadium shuttle. Yet if your store does not feature the window graphics Arlington, TX, consumers respond to, you might be missing out on sales opportunities.
Q: What do you mean by “missing out?”
A: Consumers respond particularly well to the types of marketing messages that they perceive to be temporary. Examples include banners and window graphics. Shoppers understand that these types of ads signal a short-lived sale, special occasion discount or unusual product offering. When foot traffic gets heavy in and around Lincoln Square, these types of graphics have the power to turn more passersby into shoppers. Of course, if you do not have window graphics, the consumer does not go through this thought process and might just pass by your store.
Q: What types of window graphics are there?
A: The professionals at Cowtown Graphics & Signs customize the appearance of retail window graphics to suit the unique nature of your store. There is no one-size-fits-all approach. Instead, we work with your artwork, logo design and colors, as well as the overall vibe of your branding message, to create a setup of window graphics that underscores your business model. For example, a cigar and smoke shop needs radically different graphics than a jewelry store.
Q: What should my graphics say or depict?
A: Text is an excellent means of highlighting an ongoing sale or the availability of a hot new product. For a clothing store, this would refer to the advent of a new clothing line or collection. For a vitamin store, the graphics should announce the availability of the latest supplements that are currently in the news. The graphics catch the eye. They should be bold and stand out. Once the eye is grabbed, the shopper also takes in the lettering.
Q: Are there window graphics I should have year-round?
A: Indeed, there are. Your store’s name, contact information and hours of operation should be displayed on your door or window nearest the entrance year round. This allows consumers who missed you the opportunity to visit you on another day. Some of our business clients like to have a niche-specific frame that surrounds their display windows. Doing so enhances the curb appeal of your retail establishment. Professional affiliations and certifications, which are always of importance in the beauty, spa and salon business, should also be permanently displayed via window graphics.
Q: How do I know what the finished appearance will look like?
A: Talk to our skilled signage makers today. We gladly draft you a number of proofs that show what your retail store window graphics for Lincoln Square in Arlington, TX, could look like. When you find the look that is in complete harmony with your vision for the venue, give us the go-ahead and we manufacture the graphics. Once finished, we prepare the window surfaces and install the graphics for perfectly matched seams and the complete absence of any air bubbles. You will love the look of your graphics!