You have been toying with the idea of buying trade show displays. Fort Worth is a hub for the expo circuit, and you are considering making an appearance and finally displaying your services or products. Is this a worthwhile investment? Should you really take time away from your business – and bring along an employee or two – to make your debut? The answer is a resounding yes. And here is why.
Attending a Trade Show Is Important
There are many things you can do at a trade show beyond exhibiting your products or services. Some of the many benefits include:
Networking. There is no better opportunity to network with other business owners, resellers, product manufacturers, members of the press and consumers. The variety of attendees creates an ideal tapestry from which you can later on draw diverse leads and possible business opportunities.
Brainstorming. Take the time to walk around the exhibition hall. There you see your nearest competitors as well as likely buyers of your products. Find out what sales approaches they take. Notice what matters most to your customers. Doing so helps you to enhance your product presentation back in the store. It also might provide you with new angles for your next marketing campaign.
Comparing. What are the trade show graphics Fort Worth members of the business community are using this season? How does your display compare to theirs? Are you stuck in a 1990s holding pattern while their graphics and hardware seem to be ahead of the times? The latter is something that we can help you to fix quite easily.
Take Stock of Your Hardware
What do you have? What do they have? If your displays play around with a 1970s color scheme while everyone else is going for the silver and chrome that is currently hot, it is time to upgrade your banner stands and table throws. We work with the graphics and other artwork that you already have and simply tweak the colors a bit. The results are noticeable and may help you to stand out as being on the cutting edge of your niche.
Discard the Old and Broken Pieces
With aluminum touch-spring backdrops and zippered fabric shells now being the hot sellers, it may be time to part with the old displays that still use heavy steel skeletons and the slightly worn poster panels you have been relying on all these years. Focus on a particular product or service. In the alternative, we can simply gear the look of your backdrop to be coordinated with the overall product lines that you carry.
Make a First Investment – Wisely!
If this is your first trade show attendance ever, let us help you choose display components that you may be able to use in your retail or office setting during the off-season. A great example is the retractable banner stand. The customized banner roles up neatly inside the foot’s cassette. Simply switch out the banner portion and provide educational banners and informative displays to your customers when not using the item for an expo display.
Talk to the friendly folks at Cowtown Graphics & Signs about our trade show signage products. We specialize in the customization of banners, graphics, throws, floor graphics and also promotional materials.