Reception area signage makes a huge difference in the way that your customers perceive your company. Cases in point are The Landscape Partners. This commercial landscape maintenance company is a cut above the rest. Located at 2550 Berner Street, the rapidly growing business believes that “leaving the world just a little better than we found it” is a motto to live and work by. Since this business targets the commercial customer, its lobby must be professional, welcoming and marketing the company.
When it came time to add lobby signs for Fort Worth, The Landscape Partners contacted Cowtown Graphics & Signs. We manufactured a metal panel that holds a sleek acrylic lobby sign. The look reminds of the logo and typeface that you would find on the company’s website. Since the reception signage is offset from the wall, it is possible to create an attractive play of light and shadows with little more than an expertly aimed interior light source. Large enough to be a focal point on the wall but not so large as to overwhelm the setting, this lobby sign is perfect for this office.
How does your lobby sign compare? Is it getting a bit old and needs to be replaced? Have you been thinking of updating the colors or typeface of your logo and name? Rebranding is more common than you know. Particularly businesses that have been in existence for a few decades like to update their appearances to capture the attention of a new generation of potential customers. We routinely work with these companies to redo lobby signage and help spruce up and existing office spaces. If you are still unsure about the power of the lobby marker, consider the following:
- A first impression. The lobby sign is the first impression a customer has when she walks into your office. This impression can be positive, negative or – worse, perhaps – neutral. If your marker does not underscore the atmosphere inside your office, there is a good chance that you are making the sales jobs of your associates unnecessarily difficult.
- A deal closer. Can your reception marker close a deal? If it exudes confidence, underscores the branding efforts of your company and resonates with the aesthetic tastes of your target demographic, there is a good chance that it will instill trust in the consumer. The consumer who trusts a company is also the buyer who will make the decision to do business with this outfit.
- Part of a team. When you consider that setting the tone for your business is a team effort between your interior designer and your signage maker, the lobby marker is most certainly a team member. It works with the interior décor and either serves as a focal point on a wall or integrates itself into an artistically-created backdrop. Either way, the shape, measurements, colors and even material choices have a huge impact on the finished look of your lobby.
When you are ready to give your lobby sign a second look, call our knowledgeable branding experts. We can discuss possible appearance changes, help you devise a look from scratch and also work with your interior designer for best results.