Real estate professionals not only have the mission to sell their listed assets – houses or business properties for sale – but must also generate name recognition and enhance brand awareness to be considered for future listing representation. This creates a unique signage requirement for these professionals. Whether you are just starting out in the real estate business as an independent agent or work for a nationally known agency, there are signage solutions that uniquely suit your business’ niche.
Your office must be easy to locate for potential home buyers or sellers. A cabinet sign is usually the best solution. It lists your company’s name and perhaps also your name as the agent in charge. A logo rounds out the appearance.
Have your favorite listings turned into posters. Hang them on your walls for clients to see. When you sell one of these properties, add a big “sold” notation. Posters market your skills while they also advertise your property listings.
Does your car identify your business? If you are an independent real estate agent, you may consider the addition of vehicle graphics to your daily driver. They identify your business and offer motorists and pedestrians an opportunity to contact you. But if you are an agent with a national outfit that already has plenty of name recognition, a car magnet does the trick. We recommend a full-color setup that includes your professional portrait as well as your contact information and professional affiliation.
“For Sale” Signs
These markers are the ones that you would put in the front yard of a listed property. The upside-down “L” post is a classic shape that identifies the nature of the marker before motorists or pedestrians even get close enough to read the information. This sign should mimic your building marker’s information. Allow for space to add riders. During the listing’s duration, you can include property information, alert consumers to open house events and also – finally – put that “sold” notation above the sign.
A-frames, banners and flags are portable signs that generate immediate interest. They are must-have signage solutions for your next open house event. They welcome potential home buyers who have read your online or paper notices as well as those consumers who stop by on a whim because they see your signage.
Commercial Property Signage
These markers are different from those that you would use with a residential property. Usually made from treated plywood or aluminum, they highlight the name of the building, give basic property information including square footage and also offer your contact information. They are placed near the monument marker or elsewhere on the property where street exposure is guaranteed.