Entrepreneurs contact the professionals at Cowtown Graphics & Signs on a regular basis with product questions. What are the must-have signs that any new start-up simply cannot do without? Others need to know how to differentiate between necessary signs and those that would be nice to have but could be added at a later time. In an effort to help you make the most sense of the optional and required products, here is our new business signage checklist for Arlington, TX, companies in all niches.
1. Exterior Signs a Must for a New Business in Arlington!
Look at your business building’s façade. This is where your exterior signage goes. This type of marker is a bit of a mixed bag. It is a wayfinding tool. Consumers notice the sign and know that this is your company. Once you establish yourself a little and do print media or online media advertising, the sign increases name recognition even as it generates heightened brand awareness. Folks recognize you now. It stands to reason that the marker on your façade needs to be representative of your company’s motto, indicative of the niche and just a bit different to stand out. We routinely work with clients who request channel letter markers, lightbox cabinets, dimensional lettering or combinations of the three. Whenever possible, we recommend lit signage as opposed to unlit products.
2. Lobby
The sign in your lobby underscores your branding message. It tells the client what to expect from you. Are you edgy? Avant-garde? High-tech? No nonsense? Artistic? Let this marker do your talking. By supporting the branding elements that you have already showcased in the setup of your lobby – with colors, fabrics and furnishings – you make the work of your staff members easier. Clients are already in the right mindset to do business. Now, your staff just has to close the deal. For a physician’s office, the signage may be confidence-inspiring and setting folks at ease. A lot can be done with materials, colors and manufacturing techniques. Acrylics, metal laminates mounted to foam or layered acrylic boards are just some of the possibilities.
3. Window Graphics
Do you want to let your customers know about some great specials that you are running? Use a marketing medium that you already own: the window panes! Vinyl lettering and decals are versatile, come in a myriad of fonts and colors, look great and make an impact. In addition, you can use the graphics to beautify your façade or educate your customers about store hours and contact information.
4. Wall Murals
When you operate a small pizzeria, give your diners more than just a great product. Give them the atmosphere of an authentic Italian look. Wall murals make it possible to transform any space into a locale that is big on atmosphere – all at a great price. Did you know that murals are also useful for signage such as wayfinding markers or reception area signs?
5. ADA Signs
Our new business signage checklist for Arlington, TX, would be incomplete without mentioning these legally-mandated markers. Enlist the help of our experts to get the right types of signs, have them manufactured according to Americans with Disabilities Act (ADA) requirements and then mounted with the law in mind.
