Look around. How well does your office space market and brand your company? Sure, you use this space to do the behind-the-scenes work that makes you successful. Yet when you welcome prospective clients, customers, investors and perhaps even members of the competition, does your office succeed at communicating your branding message? With the right office signs and graphics for DFW, your space can do just that. What are your options?
Use Basic Wall Space to the Set the Tone for Consumer Expectations
It sounds impossible, but your walls can actually take on the major role of setting the tone for consumer experiences inside the office. Vinyl wall graphics and murals transform any wall surface. For example, stand out from the competition of immigration attorneys with a mural of multi-cultural individuals against the backdrop of Lady Liberty. For an oil and gas company, an enlarged photo of an oil pump at sunset can create an atmosphere that inspires visitors to get down to business. The possibilities are endless.
Never Underestimate the Power of a Lobby Sign
Do not treat your lobby sign as an add-on. Rather, consider it your interior calling card that picks up the conversation your exterior building sign started. What does this sign say about you? Dimensional metal letters convey a sense of confidence and longevity. Colorful acrylic gives the impression of creativity and out-of-the-box thinking. A logo panel emphasizes sophistication and ingenuity. The use of unusual materials – such as wood, glass or marble – has the power to emphasize your niche.
Use Glass Panes to Your Advantage
When your offices or conference rooms have glass panes, it makes sense to give them a treatment with etched or frosted vinyl. Doing so enhances the privacy that clients experience. It also offers you an opportunity to beautify the space without investing in dust-catching décor. Cutouts turn frosted vinyl into an attractive piece of art. Designs may be realistic, whimsical or depict your logo. Why stop there? Vinyl window displays also enhance the look of your windows with privacy screens and marketing information that passersby see.
Typically Overlooked Office Signage
There are some markers that business owners frequently overlook. For example, how does your suite sign stack up when it comes to branding your business? If it has been in place for a long time, there is a good chance that it does not adequately represent the innovative company inside that. Other signs needing upgrades are wayfinding products and ADA markers. Although the Americans with Disabilities Act (ADA) specifies font and color use as well as mounting heights, you frequently have the option to include your company’s colors and logo as well.
When you come to the realization that you need upgraded office signs and graphics for Dallas/Fort Worth, the professionals at Cowtown Graphics & Signs can help. Contact us today to schedule a client consultation and to find out how a signage overhaul could make a huge difference for your space. We look forward to collaborating with your management team to help your company stand out and make a great first impression.