If you are operating an eatery in a mall or shopping center, you need one or more menu board signs. Fort Worth restaurant owners know that this is a difficult and highly competitive environment. Assuming that the mall’s planners have ensured sufficient diversity between the restaurants, you have a bit of a leg up. Even so, you still need to woo hungry shoppers who want a quick bite to eat in between additional shopping tasks. For others, the shopping center’s food court is the fastest way to quickly choose from a varied menu of delicious foods during the lunch hour.
This is why your menu board can be your greatest ally.
Increase Foot Traffic with Menu Board Signs
Assuming that you offer menu options that appeal to the lunch or dinner crowd, you can increase your foot traffic simply by installing menu boards that are welcoming. This calls for easy-to-read fonts, colorful decals and a section devoted to daily specials. Shoppers like the idea of seeing occasional changes and trying something new. We usually recommend the installation of a set menu board that is flanked by two smaller menu boards, which allow for customization on a daily or weekly basis.
When the stores in the mall setting are aiming for an upscale appearance, the high-tech menu board that relies on eye-catching materials (like a look of metal laminate) continues on in the same vein. Choosing the right kinds of materials makes a huge difference in this setting.
Go Full Size
If you are lucky enough to have snagged the end spot of the food court, use your exterior wall for full-sized menu boards. They allow you to display your food in minute detail with plenty of mouthwatering pictures. These displays draw in hungry shoppers who will eventually round the corner and order.
Go with Illumination
Malls are notorious for the wealth of sensory experiences that you have during even a brief stay. To stand out, your board should be illuminated from behind. It makes your food selections and prices stand out. It also helps to display your images much more effectively. Since anything lit draws the eye, refrain from placing illuminated decorations near this type of menu board.
There is now the trend to go digital. Already in existence in high-end casinos and malls, these would be the types of menu board signs Fort Worth business owners could change remotely form anywhere in the world. There is a lot to say for these markers. They let you update menu options in keeping with the seasons, corporate menu changes and any time that one food item is running low. The latter avoids embarrassing papers posted over the board that alert consumers to a missing dish.
On the other hand, this level of high-tech gadgetry is not for everyone. When you revel in the notion of being a down-home family-owned type of eatery in the shopping center, you want to keep it as low-tech as possible. In addition, the high tech version does precious little for companies with a menu that rarely – if ever – changes, which has most likely endeared this eatery to its customers.