The kiosk has the potential to be a real moneymaker. As outlined by Entrepreneur Magazine, the initial investment is relatively low – when compared to setting up an actual mall store – and the risk is easily mitigated by short-term contracts. When you do your homework, identify your target audience and know the ebb and flow of the retail behavior of local patrons, you have a good chance at success. Yet there is one thing that quite a few entrepreneurs miss: mall and kiosk signs Fort Worth retailers need to stand out.
Mall and Kiosk Signs Draw in Customers!
Even if you are one of just a few kiosks setting up shop inside a mall or on a busy shopping street, remember that you need to stand out from the crowd. At the same time, you need to do so by wooing your target audience and avoiding clutter. Mixing and matching signage products can be problematic when the space is small. At Cowtown Graphics & Signs, we have the right signage solutions.
Post and Panel Sign
Instead of a channel letter or lightbox cabinet sign, you most likely will not have any way of advertising your kiosk inside the mall setting. The stand may not even offer you the option of creating a customized routed sign on a blank overhead. That said, there is no need to forego the success of branding and the creation of name recognition. Simply commission a post and panel marker that stands alone and blends in with the kiosk’s setup.
Look at the front and sides of your kiosk. Does the stand have blank material rather than a marketing message? This is the ideal place to show off your company’s name and logo with the help of digital posters. The high-quality prints attract customers while letting folks know who has set up shop there. This is also the time to inform shoppers about your products.
Are you in the business of selling food? Plenty of stands specialize in seasonal candies, chocolates and finger foods that shoppers might enjoy while walking through a mall. A menu board informs about your products and prices. It makes ordering a snap. Consider two-sided menu boards made from acrylics. The material is attractive and prevents any shadowing of the information from one side to the next. Choosing two-sided designs markets to both sides of the kiosk, which has the potential to attract more shoppers.
When you have the mall management’s permission to hang up a banner, take them up on it. A digital banner that presents your company’s name in vivid colors makes a difference in a setting where you are competing with other stores for the attention of buyers. A banner has the power to market anything from fresh-baked goodies to newly imported goods that are going fast.
Talk to our knowledgeable signage professionals today about designing and ordering your mall and kiosk signs. Fort Worth consumers expect high-quality signage products to grab their attention. Homemade markers will not cut it in this setting. Competing against established stores and other stand operators calls for a professional approach from the ground up. Call us today for more information on our kiosk sign packages and how they can help you generate brand awareness and name recognition.