If your company is expanding in the Dallas/Fort Worth area, you need a lobby sign that is identical to your first location. Identical signage is one of the most important aspects of successful marketing and branding, and lobby signs for multiple locations in DFW are no exceptions.
Expert Color Matches Support Brand Awareness
Working with an experienced local expert makes sense when you need to commission signage that is identical to another marker. Since brand awareness depends heavily on consumer exposure to an identical signage display, the colors must be impossible to tell apart. Even a slight deviation from the look or shade can make a huge difference to a consumer. An expert sign maker has the tools needed to guarantee you a complete color match with an existing sign even if you no longer have the color specifications on file.
Identical Designs Matter, Too!
The right professional also ensures that your font use is identical. Some fonts are not standard displays but have been designed for a company’s use. If this is true for your company, an expert can match the appearance of the lettering across multiple lobby signs. Of course, design details do not only refer to the use of the right font and color but also to the use to the right materials and installation methods.
Capitalize on the Knowledge that Franchisors Already Have
You already know that franchisees are bound by contract to display signage that meets strict specifications. Have you ever wondered why franchisors are so insistent on this practice that they make it part of the contract? The answer is simple. When multiple locations of the company open up across town or across the country, the look of the signage must be indistinguishable to provide consumers with a shopping experience that is also similar. Since signs set the tone for the experience, it makes sense that these markers would have to look the same.
If there were variations in the color use or the design elements, the signage may not remind a customer of the company at all. This consumer might consider the business to be a stand-alone company. This would lead to a business owners’ losing out on the good reputation a franchise has built up over the course of the years. It is this name recognition and reputation that lets franchisees hit the ground running. The same is true when you open a satellite location of your company or are expanding to other parts of town. Your signage should display the identical look as your initial office sign’s appearance.
Commissioning Reception Area Signs for Multiple Locations in DFW
The experts at Cowtown Graphics & Signs work with the latest technology to ensure that we can guarantee you a complete color and style match for your lobby sign. We design the marker to match the original sign and ensure that we use the same materials. Next, we set up an appointment with your management staff to install the sign at the new location. Unless there is an obvious focal wall, we will seek to install it in the same manner as the original sign is installed in the home office. Call us today to get started.