In the business of providing weekly landscape maintenance, customized feature design and construction as well as irrigation services, Ideal Landscape Services has helped Fort Worth and Dallas area residents with their gardening needs for over 35 years. When the company’s management team decided to add mobile marketing to its advertising package, it contacted the professionals at Cowtown Graphics & Signs.
Truck Graphics Market and Brand
The landscape contractor truck graphics Fort Worth professionals need must brand and market the company. Consumers who visit the company’s website already know about the iconic sunflower that is part of the business’ logo. We added it to an oval depiction of the company’s name and logo setup. The bottom of the truck depicts growing grass. Below the truck bed, we added a green and blue stripe that features the phone number and website address.
Further enhancing the branding is a sheet of perforated vinyl that covers the cab’s rear window. It displays the contact information again and features the company’s tag line. After seeing these Ford F250 truck graphics, Fort Worth homeowners quickly come to realize that they are looking at a landscaping advertisement that offers additional niche services. With contact information so easy to take in, it makes sense that this mobile marketing setup is successful and creates interest.
Why Should You Add Graphics to Your Work Truck Today?
Perhaps you have been thinking that this is the kind of product that successful companies use when they already have an established clientele and plenty of money in the bank. This is not true! In fact, there are three reasons why you need truck graphics today – even if you are just starting out in the business.
1. Hit the ground running.
Introduce yourself to the consumers in your area. When you enter a business niche that is already dominated by several competitors, you cannot afford to remain unknown. On the contrary, this is a great time to make an excellent first impression on the consumer.
2. Generate name recognition.
Strong competition makes it imperative that consumers learn your company’s name. They cannot consider switching to your business if they do not know what you call yourself. Since it takes more than just the occasional mailer to help someone to remember the name, it pays to drive through your targeted neighborhoods with a treated truck when plenty of folks are out and about.
3. Build brand awareness.
The next step is the introduction of those services that make you stand out from the competition. For Ideal Landscape Services, it is the fact that their professionals design and build landscape features. What does your business offer that sets you apart from others in the same line of work?
Starting Your Order
Contact our graphic artists to put together a truck graphics package today. We work with the graphics you already have or bring new ones to the table. We discuss with you the placement of the lettering and graphics on your vehicle and offer suggestions with add-ones such as window perfs. Your truck will never again just be a nondescript vehicle parked at a jobsite.
