The Dallas/Fort Worth food truck scene is vibrant. More and more businesses join the number of established food truck operators in an effort to persuade hungry consumers to give their dishes a taste. With noticeable food truck wraps in Dallas/Fort Worth, these folks have a chance to make a serious impact.
Why Invest in a Food Truck Wrap?
Considering the number of established businesses in this niche, it would be foolhardy to try to beat these operators at their own game with a vehicle that does not feature a professional appearance. While in smaller settings hand lettering and perhaps also some homemade signage is acceptable, this is not the case in DFW. For the operator who is serious about being competitive on day one, a well-designed wrap is a must have.
Ingredients of an Excellent Wrap
The backdrop of your wrap sets the tone for the food experience your customers can anticipate. Vegan dishes call for green, leafy and otherwise wholesome backgrounds while a truck devoted to bringing customers the finest Texas barbecue should present with plenty of flames and grill imagery. From there, consider your most popular dishes. If customers have been signing your praises on Yelp, take a professional picture of the dish and ask our graphic artists to digitally imprint it in decal form. Adding it to your truck now brands the business with ease.
Lettering that identifies your name and logo is another necessity. The same is true for contact information. Whether you are active on social media, operate a website or have a set schedule that you want customers to know about, make sure this type of information is placed onto the truck. Some food truck operators like the idea of incorporating their menus into the wrap. Do this either with the help of the flap that folds open above your walk-up window or add it as a decal to the various sides of the truck. Doing so advertises your dishes even to those folks who are walking behind your vehicle.
Getting Professional Help with FW Food Truck Wraps
The pros at Cowtown Graphics & Signs routinely work with food truck operators who are thinking of putting together a wrap. We help you to think through the color and style element selection, the placement of decals and the look of the lettering. If you already have a wrap in place, we work with you to evaluate it with respect to its relevance. The danger with older wraps is a focus that may be outdated today. It is fair to say that this is one of the blessings and curses of the food truck business.
Since tastes change rapidly, newcomers to the niche have an excellent chance at succeeding in the field. On the other hand, yesterday’s wrap may lack relevance if you do not add the decals and other notices that keep you on the forefront of the cool crowd. We can work with you to upgrade an existing wrap with social media icons, QR (quick response) codes and similar signage elements. Some of our most successful clients add A-frame signs to show customers where to line up for their inimitable dishes. Call us today to get started.