There used to be a time when the traditional lateral arm awning was a common sight above storefronts. In the morning, business owners would unfurl the awning. At closing time, they would put it back up. Stripes were widespread design elements. Since then, time has moved on. Awnings are now very rarely seen. This rarity makes them excellent marketing and branding tools for your business.
Shapes and the Marketing Message
A printed awning for Fort Worth buildings does not eliminate the need for the right type of building signage. Instead, it acts as a supplementary marketing tool for the business. Combine the advertising message with the right shape for best results.
- Dome. The dome look is a favorite for storefronts where windows or doors are tall. You will frequently see this look with hotels, bookstores and jewelers. Displaying a front panel, the company’s name or logo is easy to show off centered on the dome awning.
- Marquee. Hand in hand with the dome, the marquee offers excellent marketing opportunities. A triangular front panel is the ideal location for a logo or company name. Casinos, upscale hotels and some health care facilities opt for this type of awning. Restaurants, too, like the use of the marquee.
- Shed style. The shed awning offers a front panel for marketing purposes. You see it around coffee shops, bistros and similar establishments. The traditional shape is familiar but concave models are another option.
- Slant. The narrowest of the awnings on the market, these are not as functional as other models. That said, they offer the largest space for your marketing display. The width and height of the awning itself – usually about a third of the window’s size – becomes your message’s backdrop.
How to Choose Your Message and Look
Putting together the look of printed awnings for property managers in Fort Worth, local retailers or service providers can be tricky. For this reason, the graphic artists at Cowtown Graphics & Signs like to do a site survey before we discuss awning styles. As we take measurements, we also take into account other exterior building signage that you already have in place. In addition, when you have invested in window graphics or posters, this, too, influences the spatial use of the awning as a marketing or branding tool.
As a general rule of thumb, less is more when you have adequate building signage. Many companies have had excellent success with branding simply by having us imprint their logos onto the material. This repetition has the desired effect while it does not overpower the look of a building marker. The color choice is another talking point that we prefer to tackle after having had an opportunity to look at the property. While it would make sense to use your company’s colors, the makeup of your façade and the look of your existing signage may not always support this choice.
Call us today for more information on the design and installation of custom-printed awnings for your business. Having the power to become a great ally in your effort at branding a business, this is one of the products that stands out and delivers.