Are you a residential contractor? Do you provide landscaping, roofing, re-paving, plumbing or HVAC services to your customers? Do you spend hours or days at a worksite? If this describes your business, then you need contractor yard signs. Fort Worth is home to multitudes of contracting companies that vie for the consumer dollar. Standing out and being seen are two vital components in the business plan of the successful company. This is where these markers can help.
Your Message Becomes Clear with Contractor Yard Signs!
What should you say on your yard signs? First and foremost, select a color that grabs the eye. Only when a passerby’s eye is attracted will the person also make the time to take in the message. Without the right color, your message is lost. We usually suggest the use of a color that is bold and bright. Blue, green or red are excellent choices. The lettering can then be white or another contrasting color.
Include your company’s name and logo, your niche, any specialty service that you provide and your contact information. A large, bold font makes the sign easy to read even from the street. When you are spending a day or two at a worksite, generating name recognition and building brand awareness are crucial marketing aspects. This is your time to show off your skills, work ethic and generate possible leads.
Popular Sign Material Choices
When it comes to yard signs for contractors in Fort Worth, you have options with respect to materials.
MDO Plywood. Made from medium-density plywood that is treated with a fiber resin overlay, you can paint the surface or apply vinyl lettering. This is a good option for larger signs. Some contractors like to use them when highlighting multiple tasks that are being done. For example, a general contractor may make note of current projects involving window replacements, addition building and wall moving. Used as a post and panel marker, this is a durable sign that will serve you well at a multitude of job sites.
Acrylic. You might associate this material with glass-like functions. When colored varieties are used, the white or other contrasting lettering color stands out beautifully. This is the kind of sign a more artistic contractor might use. Interior decorators, landscape designers and house painters can make great use of these types of signs.
Aluminum. The workhorse of the signage industry, aluminum is an ideal material. It does not rust and maintains its great looks for years to come. Mounted to a single metal or wood stake, it performs well for a long time.
Going for the One-Two Punch
Of course, there is still more marketing that you can do at the job site. Vehicle vinyl lettering and decals are a must-have for your work truck or van. Do not arrive at the jobsite in a bland vehicle. Instead, park a well-marked mobile billboard right in front of the customer’s home or across the street. Maximize your marketing message exposure by giving pedestrians an excellent view of the yard signs while also providing a reinforcement of the message via your treated vehicle.