You are finally throwing open the doors to your office or storefront. Perhaps this is the first time that you are taking your business out of the garage and into the business community at large. Then again, you may be working on a rebranding of an existing small business that has had a bit of a rocky start. With a comprehensive signage package, you have the chance of bettering the odds for bringing in foot traffic. What are the must-have signs for your Fort Worth small business?
On the Outside
First impressions matter. Exterior building signage helps with wayfinding and alerts passersby that you are open for business. It is the first impression that consumers will have of your company. Make it a good one with HDU, foam or acrylic letters. Paintable, easy to size and suitable for installation on all types of facades, this lettering spells out your company’s name. Shaped foam also functions as a depiction of your logo. We can use a digitally printed vinyl overlay for an artistically graduated color display on the foam.
Supporting Exterior Signage
Window graphics are a secondary signage product that directly supports the marketing and branding messages of your building marker. Use these graphics for the display of sales messages, hours of operation, product promotions and to set the mood for a consumer’s shopping experience. Seasonal displays in particular make a huge difference for the latter.
Another supporting signage solution is the A-frame. When you place this product into the path of foot traffic in front of your business, you succeed at introducing your business to those who might have otherwise just walked past your storefront. Reel in foot traffic in this manner and generate name recognition – even as you are supporting brand awareness. Remember: For this signage product to be highly effective, your primary exterior sign must be in place.
On the Inside
A lobby sign is a must-have for the office. However, did you know that boutiques, small neighborhood markets and independent bookstores also feature this type of marker? It brings the exterior’s branding message to the interior and effectively continues the conversation you have begun with the consumer on the outside.
In addition, a lobby sign allows you to enhance the marketing effect with supporting signage. Cases in point are framed posters or wall graphics to brighten interior spaces. They not only have the power to contain marketing messages such as point of purchase information, but they also assist with setting the tone of your venue.
Working with a Signage Expert
The experts at Cowtown Graphics & Signs understand that thinking through the right signs for your Fort Worth small business is a tall order. You are watching your expenses, and you do not necessarily have the funds available to commission all of your markers at one time. This is not a problem! We routinely work with small business owners who are just starting out for the first time. We work with you to create a signage plan that focuses on the necessities first but leaves room for the addition of matching signage when the time is right. Call us today for more information on our small business packages.
