Is space at a premium inside your studio, retail location, showroom or service venue? Whether you are a part-time racing car seat reseller or a fulltime spa operator who also offers beauty products and wellness equipment for sale or rent, displaying your products without cluttering up the space is crucial. How can you achieve this goal?
Turn Wall Graphics into Backdrops
If you run a veterinary clinic, display space is usually minimal. Rather than allocating shelf space for the various tabletop displays that vendors send along with their specialty diet foods for pets, incorporate this information into the mural backdrop. This eliminates the need for additional shelf space, allows you to stock more products and beautifies the space in the process.
Make Graphics your Displays
Small business owners occasionally operate a showroom out of a garage or basement. This is usually the case when a hobbyist turns the pastime activity into a moneymaking venture. If you are a part-time racing tire retailer, for example, it can be risky and expensive to have high-end tires sitting in your garage.
Rather than running the risk of a break-in or encumbering your personal living or storage space, dedicate one wall of your display area to showcase detailed graphics of the products as a mural. When you discuss the products with a client, the buyers can see the graphics and place an order right then.
Set the Tone for a Buying Decision
Of course, wall graphics are not just great space savers that also advertise; in fact, they are also setting the mood for a buying decision. As you visit members of your local business community, you may be surprised to notice that specialty retailers, auto dealerships, beauty salons and also fitness centers as well as service providers utilize these graphics to create an ambiance in their venue settings.
The goal is to quickly transform a space into an area that appeals to the buyer’s need for a product. When you consider that some service providers do not actually go for the retail vibe in the first place, the use of the graphics is even more important when they partition a small portion of their venues for the setup of product displays. Enhance this setup by incorporating branding and business marketing graphics within the mural. When you highlight the number of years that you have been in business and the credentials of your leading staff members, you will have an easier time generating a buy-in.
How Durable is this Type of Setup?
Vinyl graphics are extremely durable and last for about five years or longer. With proper care – it takes little more than the occasional wipe-down with a moist cloth – the displays will look new and remain effective for years to come. Even if you place your sales nook near a natural light source, the look of the vinyl will not be adversely affected. The stabilizers built into the material ensure that the color does not fade but remains intact.
Have we piqued your interest? Talk to the knowledgeable wall graphics experts at Cowtown Graphics & Signs today to learn more about this amazing advertising product.
