Is now the time that you are putting together your operating budget for 2015? Are you realizing that you need new or additional interior signs? Fort Worth members of the business community are scrutinizing their advertising and marketing budgets and considering that some interior markers must be replaced, refurbished or installed for the very first time. Here are the five signage solutions that you simply cannot do without.
1. Lobby Sign
The lobby marker is the first impression that your office makes on a customer or client. This sign welcomes the consumer before your receptionist has a chance to greet the person. What could your sign say about your business? Depending on the material selection, color choice, mounting hardware and texturing, the lobby marker may identify you as a no-nonsense, out-of-the-box, forward-thinking, avant-garde or artistically inclined operation. If your sign is old and perhaps outdated, 2015 is a good year to upgrade it.
2. Suite Markers
Is your suite sign up to date? Does it still show the name of a partner who left or does it fail to display that of a new staff member? This coming year is a good time for remedying this situation and updating the signage. If you have never added a suite sign and just kept the generic number that the management company offered, why not make your entryway pop with a customized product instead?
3. Directory
As an office building manager, you know that a directory cuts down on client frustration and confusion. Make your office building one of the easiest venues in town to navigate by new business tenants and their customers alike. An alphabetical as well as a numerical directory is an excellent wayfinding solution that also looks very nice in the lobby. Choose from a plaque, a changeable board or a three-sided pylon that you would place in the center of your building’s foyer.
4. Wall Graphics
Have you been thinking of beautifying the break room or adding a dramatic mural to the long windowless hallway in your office? Wall graphics make it possible to bring artistic wall decorations into your space without spending a lot of money on standard decorations. That said, these graphics also have the power to change the atmosphere of your entire business with little more than choosing the right image and having it become the defining focal point of the space. For example, a pizza restaurant cannot go wrong with a mural that depicts a traditional Italian kitchen.
5. ADA-Compliant Signage
Of all the interior signs you need for 2015 in Fort Worth, ADA-compliant markers should be heading the list. If you have not updated your markers in keeping with the law – or have been remiss in properly labeling now-permanent rooms in the first place – make this the year that you resolve the problem.
At Cowtown Graphics & Signs we are happy to help you think through your interior signage needs and put together a budget-friendly package that ensures compliance with the law while allowing you to market and brand your company to its fullest potential.
