How do you brand your Fort Worth business to ensure that it becomes a household name with residents? While you could put up billboards and send out email newsletters, there is a solution that is far more feasible and targeted: signage. There are four signage products in particular, which help you to brand your business in the area.
1. Building Signage
Do not hide the fact that your business is there. Without a building sign, nobody knows that your shoe store is open. If you are a chiropractor, you need to have the exterior signage to let patients – and those considering treatments – know how to find out. Channel letter signs in particular easily fit into most commercially zoned areas. Opt for a lit model, which lets you be seen even after dark.
2. Lobby Sign
When you work out of an office, you need a lobby sign. If you have ever visited an office without one, you know that it felt as though something was missing. The reception area marker communicates with clients. It tells them a little bit about your business philosophy. The metal of your sign talks about time-honored traditions. The combination of glass and marble outlines your forward-looking professionalism. The selection of materials is of tremendous importance here.
3. Vinyl Window Lettering and Graphics
Whether you only put your name and logo into the windows or present the public with colorful photos depicting your products, do not leave the glass bare. Even when you use your store windows for display, consider that a frame using certain graphics can create an atmosphere that consumers come to associate with your brand. For example, a boutique owner may consider the addition of whimsical flowers for a Boho chic look and feel. Lettering serves the dual purpose of naming products and informing consumers of the types of niche items you offer. This heightens brand awareness since it causes shoppers to associate your store’s name with the brands you are selling.
4. Vehicle Vinyl Graphics and Wraps
Choose lettering, graphics, partial or full wraps. Your company car or work truck is the ultimate branding tool. Nothing brings your branding information more effectively to a broad range of consumers than a mobile billboard. With your car being able to go where buyers live and work, you have the opportunity to introduce them to your business’ name, logo and niche explanation. When you select a wrap that features eye-grabbing graphics, you cannot help but generate quite a bit of interest.
At Cowtown Graphics & Signs, we understand that branding your business is the key to success. Without this step, it is impossible for consumers to choose your company when in search of the widgets they need. Our marketing and branding experts are looking forward to helping you. When you entrust all of your branding signage needs to us, we ensure that you present your business with a cohesive look that features high-quality printing and perfect color matches every time. Call us today for more information and to get started on your order of the business signs Fort Worth companies simply cannot do without.
