Channel letter signs are a popular and effective way for businesses to showcase their branding. Channel letters are customized dimensional letters that are fabricated individually and lit from within, allowing them to stand out with an eye-catching illuminated glow.
Channel letter signs make use of translucent materials and LED lighting to create vibrant and visible displays. During the day, the letters are clearly defined three-dimensional structures. At night, the internal lighting illuminates each letter, ensuring maximum visibility after dark.
Compared to flat or painted signage, illuminated channel letters add more depth and interest. The customized shapes pop off of buildings and are engineered to withstand weather and wear. Channel letter signage is a smart investment for companies looking to prominently display their business name and reinforce their brand image.
High Visibility – The LED lighting ensures that channel letters stand out vividly 24/7. This around-the-clock exposure reinforces your branding even during evening hours when client traffic may be slower.
Attractive Aesthetics – Dimensional lettering adds more visual appeal compared to flat wall signs. When lit, channel letters have an eye-catching glow that accentuates your messaging.
Durability – Channel letters are built to last using weather-resistant materials like thick plastics and aluminum. The sturdy construction allows them to withstand outdoor elements.
There are a few varieties of channel letter signs to suit different business needs:
The most common style of channel letter signage features a translucent plastic letter face and aluminum sides and back. The interior contains LED lighting, which shines through the front of each letter to illuminate it. The aluminum housing reflects additional light.
From the front, only the illuminated plastic letter face is visible. The structure behind the letter creates depth and dimension while hiding the electrical components like wiring and light strips. Front lit channel letters have a clean, bold look and are a versatile option for most signs.
Halo, otherwise known as reverse lit or backlit channel letters, take an alternative approach to lighting. Instead of LEDs inside each letter, halo letters feature an open back. The lights are mounted behind the sign on the exterior wall surface.
When turned on, the halo channel letters creates a subtle glow around each individually mounted letter, producing a halo effect. Halo lit channel letters work especially well on light colored building exteriors which help reflect additional lighting. The open backs give these signs a more sleek, modern look.
Channel letters can also be designed without integrated lighting. Dimensional letter signs utilize shaped plastic or metal letter forms mounted directly to walls.
They have a three-dimensional profile like illuminated channel letters but without the lighting elements. Non-lit options work well for businesses that do not require nighttime visibility and are a more budget-friendly approach.
The most common materials used for channel letter construction are:
Channel letters can be fabricated in a wide range of sizes to fit building facades and desired visibility needs. Larger letters may cost more initially but enhance long-distance visibility for high traffic areas.
Nearly any color can be achieved for the plastic letter facing, trim caps, and returns. Bold colors that contrast wall backgrounds have maximum impact while neutral metallic tones are more subtle. Backlighting creates a glow in lighter translucent colors.
When it comes to expertly crafted and visually striking channel letter signs, Cowtown Signs is the company to trust in Fort Worth. For bold and beautiful channel letter sign solutions made to impress, choose Cowtown Signs as your local industry partner. Call for a free quote today!